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Jodie Kidd and David Blakeley take top spot for Jaguar entries in Mille Miglia 2014

Jodie Kidd and David Blakeley take top spot for Jaguar entries in Mille Miglia 2014

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  • Swift and safe strategy works for British duo Jodie Kidd and David Blakeley on their debut drive in celebration of ‘the most beautiful race in the world’. A series of Mille Miglia highlights films now launched online, including interviews with Jay Leno, AC/DC frontman Brian Johnson and Jaguar design director Ian Callum.
  • TATA
  • tata.com
  • shalinis@tpc.co.in
  • http://www.europe.tata.com/Section/Article/Jodie-Kidd-and-David-Blakeley-take-top-spot-for-Jaguar-entries-in-Mille-Miglia-2014?sectid=Q753bw1G5ro%3D

British TV presenter Jodie Kidd and war hero-turned-author David Blakeley put up a memorable driving performance in their Mille Miglia ‘race’ debut this year, earning the highest final placing of any Jaguar Heritage Racing entry. This remarkable result — in a team which included Formula 1 legends and several experienced racing professionals — was achieved following a challenging yet inspiring 1,000-mile drive over four days from Brescia, through Padova, Rome, Siena, Pisa and Bologna, before returning to cross the finish line in some style back in Brescia.

In a field of 450 of the world’s most coveted classic sports and luxury cars from marques including Bugatti, Ferrari and Porsche, Ms Kidd and Mr Blakeley drove their stunning Jaguar XK 120 — nicknamed ‘Betsey’ by the driver duo during the event — to a credible 130th place in the final standings.

Ms Kidd said: “David and I are absolutely exhausted but are taking away the most incredible memories from this special event. ‘Betsey’ was a joy to drive. She was fast, smooth and a brilliant way to experience the glorious Italian countryside. David and I feel privileged to have been at the wheel of one of the most beautiful cars in the entire event. We will be back next year!”

A series of short films have now launched online, which include the highlights of the Mille Miglia from the perspective of the Jaguar Heritage Racing team drivers.

Available edits include a ‘megastars of music’ video featuring AC/DC lead singer Brian Johnson, British artist ‘example’ and Belgian singer and songwriter Milow.

Successful British musician and singer Elliot Gleave, known more famously as ‘example’, was left glowing by the Mille Miglia experience. Mr Gleave said: “I am absolutely buzzing after the best four days of driving I have ever known. The response to live updates from Italy from followers on my Twitter, Instagram and Facebook profiles was overwhelming. My wife Erin and I are thankful to the Jaguar team for this opportunity, which is one we’ll never forget.”

Fans of the Jaguar Heritage Racing drivers in this year’s event showed support for their personal favourites by engaging with their idols on the world’s most popular social media channels. Analysis by Jaguar digital media strategists We Are Social shows the JaguarMille campaign created for the Mille Miglia this year was hugely popular with fans of the Jaguar brand, and also the diverse group of personalities in the 2014 team.

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