- HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year's Summer Olympic Games will be located in Ipanema, next to some of the world's most famous beaches and closer than ever before to the Olympic sports venues.
- Heineken Holding
HEINEKEN has organised the national house on behalf of the NOC * NSF at every Summer and Winter Games since the 1992 Barcelona Olympics. The HHH, widely viewed as the best party in town during the Games, showcases and celebrates the Netherlands’ culture and achievements, and has become a popular meeting place for thousands of Dutch and international visitors to the Games. Rio de Janeiro represents the 13th time HEINEKEN will open its doors to athletes, their families and friends, media and Olympic fans.
The HHH itself will be situated in Clube Monte Libano in the district of Ipanema-Leblon, adjacent to the Lagoa Rodrigo de Freitas, where the rowing competition will take place. This is located in the Copacabana Olympic zone, which includes the beach volleyball and cycling time trial venues.
The 2016 Holland Heineken® House is expected to receive 4,000 daily guests during the two week Games period. The Clube Monte Libano complex occupies more than 9,000m and includes a huge fan zone with Medal Ceremony Hall, athlete zones and a press centre. The location is equipped with indoor and outdoor sports and catering facilities.
Gerard Dielessen, CEO NOC * NSF comments: “The Holland Heineken® House is, for many, a home away from home and as such is incredibly important to TeamNL. All our athletes look forward to the customary HHH ceremony which celebrates a TeamNL member winning a medal. The HHH also gives them peace of mind that their families are well taken care of.”
Bram Westenbrink, Marketing Director of HEINEKEN Netherlands, said: “The Holland Heineken® House will be in the thick of the action for the Rio de Janeiro Games. We’ll be closer to the sport than ever before – even having direct views of the Olympic rowing competitions. The Holland Heineken House is a platform for Dutch pride, and we look forward to celebrating with fans from all over the world.”
Further details of the programme of events at the HHH will be released in the lead up to the Games.