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HEINEKEN appoints Publicis global lead agency for Heineken® brand

HEINEKEN appoints Publicis global lead agency for Heineken® brand

  • Netherlands
  • HEINEKEN today announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken® brand, effective July 1st 2015.
  • Heineken Holding
  • http://www.theheinekencompany.com
  • persinfo@heineken.nl
  • http://www.theheinekencompany.com/media/media-releases/press-releases/2015/06/1933032

HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities to support the global campaigns.

Jan Derck van Karnebeek, Chief Commercial Officer, HEINEKEN, said: “We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken®, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong understanding of the strategic direction of the brand and we have been enormously impressed by their strong creative ideas and innovative approach.

He added: “We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken® campaigns.”

Commenting, Arthur Sadoun, CEO Publicis Worldwide, said: “Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We’re looking forward to driving the brand and its business forward as a team.”

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