- Forbes, in partnership with Sprinklr and LinkedIn, released today a report of The World’s Most Influential CMOs (Chief Marketing Officers) of 2018.
The report reveals the tectonic shifts marketers face today and the most effective strategies for addressing these challenges – the most influential CMOs of today must lead digital transformation with a customer-first mindset. In the report, Forbes and Sprinklr also tell the story of how CMOs are evolving and negotiating obstacles to push their organizations forward, inspiring customers and extending their influence well beyond the boardroom. Keith Weed, Chief Marketing and Communications Officer at Unilever, retains the top spot for the second consecutive year, primarily due to his broad visibility and engagement across multiple channels.
“Today’s CMOs are some of the most multidimensional, strategically savvy, creatively innovative and, yes, challenged executives in the C-suite,” said Jennifer Rooney, CMO Network Editor, Forbes Media. “They uniquely own the voice of the customer, and it is upon that platform that they are architecting customer experience, digital transformation and industry innovation—even as they navigate the increasing complexities and expectations of their role. We took a look at the leaders in this regard, those most influential CMOs who are driving change at various levels within their organizations, lending their voices to broader industry conversations, and articulating core brand and business purpose and sharing perspective on cultural issues as they seek to drive business growth.”
“If you want to know what really people think of your brand, there’s no better mirror than social media. More than three billion people are connected and empowered like never before across dozens of new channels, and they’re talking about you — whether you’re engaging with them or not — in real time,” said Ragy Thomas, CEO and Founder, Sprinklr. “Influential CMOs see this new reality as an unprecedented opportunity to build one-to-one, human relationships with their customers at massive scale. Experience is the new brand, and these CMOs know it. That’s why they’re going beyond marketing, leading digital transformation across their organizations with an unapologetic customer-first mindset.”
This year’s Top 50 CMOs are taking on significant responsibility for business growth, recognizing that customer experience is the new brand. More than half of the Top 50 are women, including four out of the top ten spots, up from one third from last year’s list. Linda Boff, CMO and Chief Learning Officer at GE, climbs two spots to No. 2, becoming the highest-ranked woman on the list. There are 23 newcomers to the list this year, including Bozoma Saint John, former Chief Brand Officer at Uber and now CMO at Endeavor (No. 16), Deborah Wahl, Global CMO at Cadillac (No. 17), Chris Tung, CMO at Alibaba Group (No. 21) and Aimee Lapic, CMO at Pandora (No. 35).
The Top 10 Most Influential CMOs:
|1||Keith Weed||Unilever||United Kingdom|
|2||Linda Boff||GE||United States|
|3||Leslie Berland||United States|
|4||Antonio Lucio||HP Inc.||United States|
|5||Raja Rajamannar||MasterCard||United States|
|6||Ann Lewnes||Adobe||United States|
|7||Phil Schiller||Apple||United States|
|8||Dean Evans||Hyundai||South Korea|
|9||Kristin Lemkau||JP Morgan Chase||United States|
|10||Marc Mathieu||Samsung Electronics America||United States|