- Since the beginning of the month, Carrefour stores have been offering special events to their customers across the globe. Here’s a quick world tour of what’s going on in our stores:
In Brazil, King Pelé has been Carrefour’s ambassador since 2013. In addition to Pelé’s appearances in our TV adverts, 20 randomly selected customers will get the chance to meet the football star and watch a match with him – an unforgettable experience! Special events are also being held in all our stores. The day before each match involving Brazil, Carrefour stores will feature the ‘Day of the King’ promotion, offering a selection of products to enable our customers (the ‘kings’) to transform their homes and party with their friends and family as if they were at the stadium.
To celebrate the occasion in France, Carrefour organised the Carrefour Cup which ran from 19 April to 7 June. This national tournament pitted five-aside teams against each other on Urban football pitches, giving them a chance to share a friendly sporting experience. The competition was split into three parts: a qualification phase, a regional finals stage involving the eight best teams from each region, and the national final at the Orsay Urban Football Centre. From the final 32 onwards, matches were organised in the parking lots of Carrefour stores. The winners will have the opportunity to attend the France–Ecuador match in Brazil.
At the same time, Carrefour stores ran ‘collector’s cards’ and ‘predictions’ campaigns during May. For every television set (40’ or larger) purchased in a Carrefour store, customers could have a go at predicting the scores of France’s first three matches. If the customer predicts all three scores correctly, the cost of their television will be refunded.
Finally, there will be a collection promotion running until 13 July, where customers will be able to collect a set of ‘Braziletos’: bracelets in the colours of seven different countries.
In Italy, Carrefour is refunding 50% of the cost of all products listed in the catalogue and thousands of other items offered in store between 5 June and 13 July 2014. Every time Italy win a match, customers can obtain a full refund on the products. This wide-ranging promotion is supported by adverts showing on television and online.
In Belgium, Carrefour is offering its customers an exclusive Panini sticker album featuring the Red Devils. Swap fairs will be organised in many stores, alongside events held in the parking lots. In Spain, our stores are offering a large-scale marketing promotion, and numerous events in the parking lots on days when Spain is playing.
In Argentina, Carrefour is partnering with Visa for a special promotion: all customers who pay with their Visa card can take part in a major competition which will send 60 winners to Brazil to attend a football game.
In China, customers are invited to watch live and pre-recorded matches in specially equipped areas of Carrefour stores. Finally, in Poland, Romania and Taiwan, all stores will be decorated in the colours of Brazil and will offer fantastic promotional events.