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Adidas expands its Boost franchise in tennis with two new silhouettes

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The Barricade 2016 Boost is the weapon of choice of Jo-Wilfried Tsonga. It's the perfect shoe for players looking for more energy return in their footwork, while maintaining superior stability. Equipped with an extremely durable outsole, the Barricade 2016 Boost delivers incredible traction in every direction. Its Boost Capsules are responsible for an unparalleled responsive energy return that allows you to go all out at every single point. The women's adidas by Stella McCartney Barricade Boost is designed by long-term adidas partner Stella ... Read More »

Lufthansa takes delivery of the world’s first Airbus A320neo as launching customer

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Lufthansa, together with Airbus and the Pratt & Whitney engine manufacturer, celebrates the delivery of the world’s first Airbus A320neo. Carsten Spohr, Chairman of the Board and CEO of the Lufthansa Group, Airbus President and CEO Fabrice Brégier and the President of Pratt & Whitney Robert Leduc invited 700 guests and media representatives to the official delivery at Hamburg-Finkenwerder. Following the ceremonial handover, the first two new-type airplanes were presented to the public. The first A320neo, with the registration D-AINA, ha... Read More »

Ford to add four new SUV nameplates as millennials, boomers, global demand drive continued SUV growth

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Growth in SUV sales is expected to continue – not only in the United States, but around the world – and why Ford is adding four new SUVs in the next four years – all four in SUV segments in which the company does not currently compete. “As members of the 80-million-strong millennial age group enter their prime child-rearing years, a leading indicator of more SUV sales, nearly 80 million aging baby boomers continue to prefer their SUVs,” said Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service. “It’s a demographic d... Read More »

Dr. Roland Schütz named Chief Information Officer (CIO) of all Lufthansa Group airlines – effective immediately

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Effective immediately, Dr. Roland Schütz has been appointed Chief Information Officer (CIO) of all Lufthansa Group airlines. Alongside the premium hub airlines Lufthansa, Austrian Airlines and Swiss, are the flight operations of the second brand, Eurowings, which is to be developed into the number 3 in European point-to-point traffic. In this new role, Schütz (47), to date CIO of Lufthansa Passage operative business, will consolidate all relevant digitalization programmes in the IT sector. Thus the digital transformation of all airli... Read More »

Carsten Wirths named Managing Director of Lufthansa CityLine

German airline Lufthansa aircrafts are parked during pilots' strike at Munich's airport

From March 1st Carsten Wirths will be the new Managing Director and Labour Director at Lufthansa CityLine GmbH with headquarters in Munich. The decision was taken by the Board of Directors of the Lufthansa Group Company. In his function, Wirths is responsible for all commercial aspects, the IT sector, as well as HR management for approximately 2,200 employees. He succeeds Stephan Klar, who will in future lead a strategic corporate project in Frankfurt. Jörg Eberhart will continue to be responsible for the operative business, especially flight o... Read More »

Ford, pivotal collaborate on software platform for fordpass; aim to revolutionize mobility for consumers

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Ford is working with cloud-based software technology leader Pivotal to build a software platform supporting FordPass® that will enable the company to rapidly innovate and iterate on new applications and mobility solutions for consumers. FordPass – a free digital, physical and personal platform – features four benefits for members: Marketplace includes mobility services such as parking and sharing; FordGuides help consumers move more efficiently; Appreciation, where members are recognized for their loyalty; and FordHubs, where consumers can e... Read More »

Ford motor company joins forces with tom joyner foundation to honor unsung heroes

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Prior to the program’s national kickoff, Ford Freedom Unsung celebrations have taken place over the past four years in Atlanta; Southern California; Anchorage, Alaska; Indianapolis; Kansas City, Missouri; and San Francisco Bay Area. Individuals are invited to nominate their favorite living unsung hero in the African American community. Nominees must reside in the United States and be 21 years of age or older. “Ford has a legacy of honoring African American achievement,” said Pamela Alexander, director, community development, Ford Motor Co... Read More »

Lufthansa Group to concentrate aviation training in Munich

German airline Lufthansa aircrafts are parked during pilots' strike at Munich's airport

The new Munich-based Lufthansa Aviation Training GmbH will provide a single management for the two currently largely independent companies of Lufthansa Flight Training and Swiss Aviation Training. In addition to the overall management of all such training activities, Lufthansa Aviation Training will be responsible for corporate strategy and commercial management. The new company should be established by the end of this year. The aim of these endeavours is to better exploit synergies in a highly competitive market, respond more flexibly to in... Read More »

Behind the scenes of the biggest super duty stunt ever

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To prove this, John Brenkus, host and creator of ESPN Sport Science, hangs more than 60,000 pounds of F-Series trucks – eight F-150s, plus an F-750 Tonka dump truck – from the frame. Check out how the toughest, smartest, most capable Super Duty ever built accomplishes this never-been-done-before feat. ABOUT FORD MOTOR COMPANY Ford Motor Company is a global automotive and mobility company based in Dearborn, Mich. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, fi... Read More »

The fabric of Ford: through scratches, snags and splashes, ford’s materials are ready for the long haul

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To help guarantee the durability of these fabrics, leathers and plastics, Ford engineers subject every material used inside Ford vehicles to a series of meticulous and unrelenting tests where they are stretched, scratched, snagged, sniffed and even splashed with the likes of grease, dirt and hot coffee, to see how they will stand up against the test of time. These tests are done to help ensure it takes a lot more than a spilled cup of coffee, the graze of a sharp edge or any accidental scrapes and scuffs to break down these materials. Some o... Read More »

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