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Audi Group invests in the future

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In the coming financial year, the company plans to continue with its high levels of investment. Along with further process and cost optimization, the planned capital expenditure is to amount to more than € 3 billion, and will support the Ingolstadt-based company along its successful path. Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016. The company intends to push forward with its growth st... Read More »

Dr. Manfred Döss is new Head of Group Legal Affairs

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In this function, he succeeds Michael Ganninger, who is leaving the company at his own wish by amicable agreement. The new appointment will take effect from January 1, 2016. Döss is Head of the Legal Department and, from 2016, is to be Executive Board member responsible for legal affairs and compliance, of Porsche Automobil Holding SE. He will hold the two functions simultaneously. The Chairman of the Board of Management of Volkswagen Aktiengesellschaft, Matthias Müller, said: "In the 20 years that Michael Ganninger has worked for Volkswagen... Read More »

Lose control, gain love – Speedfactory

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Long gone are the days when a company or brand could tightly control their image and reputation through their own carefully orchestrated advertising campaigns. Over the last years and with the establishment of social media platforms such as Facebook, Twitter or YouTube, many marketing professionals and brand managers out there had to learn that what they say about their brand is not nearly as powerful as what people say about it. Consumers are in command. They not only discuss, like or dislike and spread brand content, they also create it. M... Read More »

Henkel Transport & Metal, a strategic business unit within Adhesive Technologies, appoints EMG for European automotive brand awareness campaign

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Henkel Adhesive Technologies is the world market leader in adhesives, sealants and functional coatings. It is part of the Henkel company founded in 1876 and headquartered in Düsseldorf, Germany, with about 50,000 employees from more than 120 nations worldwide. EMG has been brought on board to strengthen Henkel’s brand awareness within the automotive industry in Europe, working on a pro-active media relations strategy built around a storytelling PR concept based on Henkel’s strategic business priorities and key initiatives. To ensure the r... Read More »

BMW Group sales achieve new high in November

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Munich. The BMW Group has achieved new record sales for November with a total of 197,480 (+4.9%) vehicles delivered to customers worldwide. This brings the total number of vehicles sold by the company so far in 2015 to 2,033,948 (+6.9%). It’s the first time the company has sold over 2 million vehicles by this stage in the year. "The steady sales growth we’ve shown throughout the year so far reflects the great new products we currently have on the market," commented Dr Ian Robertson, member of the board of management of BMW AG responsible for... Read More »

BMW Motorsport celebrates end of season at BMW Museum – Drivers and teams from all over the world receive awards

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“This year, many teams and drivers have once again claimed race wins and titles with BMW cars in some of the best and most famous racing series in the world,” said Klaus Fröhlich, Member of the Board of Management of BMW AG, Development, who opened the evening. “We present our BMW Motorsport Awards in order to honour these outstanding performances.” BMW Motorsport Director Jens Marquardt, who presented the winners with their trophies, said: “2015 presented us with a number of highlights. In the DTM, we showed outstanding team spirit to recov... Read More »

The future is HERE: Tomorrow’s mobility begins with real-time digital maps

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AUDI AG, BMW Group and Daimler AG will provide strong support for this development as new HERE shareholders. The three premium manufacturers successfully concluded the acquisition of Nokia’s mapping and location business HERE on 4 December, 2015 after receiving approvals from all competent authorities. The new shareholder and governance structure is designed to secure HERE’s independence and allow for the seamless continuation of their day-to-day business. HERE’s location platform is set to deliver high definition maps combined with real-tim... Read More »

BASF receives German Sustainability Award for resource efficiency

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BASF was also nominated in the category “Most Sustainable Large Companies” and was among the three leading companies. The German Sustainability Award recognizes companies which make significant contributions to sustainable development on a national and international basis. Additional information on sustainability at BASF is available at  www.basf.com/sustainability. About BASF At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection produc... Read More »

Volkswagen rolls out 3D smart glasses as standard equipment

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The benefits of 3D smart glasses are evident: users automatically receive all the information they need such as storage locations or part numbers directly in their field of vision. Touch or voice control allows extremely easy operation. As a general principle, users have both their hands free while they are working. The camera in the glasses is also used as a barcode reader. Correct barcodes on parts removed from the storage location are shown in green while parts incorrectly removed are shown in red. Reinhard de Vries, Head of Plant Logisti... Read More »

25 years of 3D printing at the BMW Group: Pioneers in additive manufacturing methods

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Today 3D printing is applied in many different areas at the BMW Group. Dr. Haenle: “Components made with additive manufacturing give us a lot of freedom in the forming process; they can be produced both quickly and in appropriate quality. We see major potential for the future application in series production as well as for new customer offerings, such as personalized vehicle parts, or the spare parts supply.” In the long term, customers are to be provided with the option of having individual vehicle components made according to their personal p... Read More »

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