Sunday, October 21, 2018
Redactor's Choice
You are here: Home / Countries / Germany (page 2)

Germany

The BMW Concept M8 Gran Coupe showcases a new interpretation of luxury for the BMW brand

bmw (1)

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.” Symbol of a unique understanding of luxury. The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The BMW Concept M8 Gran Coupe is des... Read More »

BMW Group reduces CO2 emissions in Europe again

gas (1)

“This development clearly shows that our e-mobility strategy is successful. We are adding more electric drives to our vehicle fleet, while also working on fuel-saving technologies for our conventional drives,” said Harald Krüger, Chairman of the Board of Management of BMW AG. In 2017, the BMW Group sold more than 100,000 electrified vehicles. Last year, the BMW Group accounted for more newly registered electrified vehicles (all-electric + plug-in hybrid) than any other manufacturer in Europe, with a share of 21 percent. In the electrified ve... Read More »

Volkswagen Newsroom App as a mobile work-place for journalists

ww (1)

A feature especially useful for journalists: The Media category contains all of the contacts relevant for press work in the communications departments of the Group and brands. All of the contacts are listed with their picture, job title and contact data. The section also offers a clearly laid out media library with numerous background reports to assist with research. An events calendar is also integrated in the app. It provides an overview of events with a brief description of their content. The app also provides a wide range of other practi... Read More »

BMW.com relaunch: The new digital home of the BMW brand. BMW upgrades central website to a unique and modern storytelling experience

web (1)

New content, new formats The new BMW.com is designed to address a broad audience and serves as the central access point for a wide range of different topics from the world of BMW and beyond. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. There is plenty to explore: articles on electro-mobility, car-sharing and autonomous driving alternate with interesting and entertaining content about urban... Read More »

Sustainable Supply Chain Management increases business success

dhl (1)

Developed together with experts from Center for Advanced Sustainable Management of Cologne Business School and M3TRIX GmbH, a consultancy company for sustainable business transformation, the white paper illustrates how companies can unlock the full value of their supply chain, and have a positive environmental impact by adopting an embedded sustainability model.“A drive towards sustainability is happening now. We see evidence that taking decisions in the interest of sustainability provides a source of innovation and growth for a lot of our cust... Read More »

Design for champions: BMW Motorsport reinterprets traditional BMW M colours for the 2018 season

design (1)

Light blue, dark blue and red have always been intrinsically associated with BMW on the motorsport scene. As far back as the 1970s, BMW racing cars tasted success on the international stage with the characteristic striped design. Today, the new BMW M8 GTE is just one of the cars that races with the traditional colours in the new design. Bold, modern shapes are derived from the three bars of the BMW M logo with abstracted, high contrast application for maximum visibility at speed. The livery is linked to architectural elements of the car, suc... Read More »

The new MINI Folding Bike. Riding pleasure with a twist

mini (1)

Spring is just around the corner and with it the start of the cycling season; the first warm rays of sun beckon you to explore the great outdoors by pedal power. The new version of the MINI Folding Bike presented by the brand in time for the new season is a true all-rounder that is sure to appeal to design fans and MINI enthusiasts alike. The collapsible two-wheeler can be quickly loaded into any car boot with ease, and provides a flexible, comfortable and contemporary means of getting around. Whether it’s a short ride through town or an excurs... Read More »

Nokia is selected by Vodafone to be its technology partner for Mission to the Moon projec

moon (1)

Berlin-based company, PTScientists is working with Vodafone Germany and Audi to achieve the first privately-funded Moon landing. Mission to the Moon is due to launch in 2019 from Cape Canaveral on a SpaceX Falcon 9 rocket. Vodafone's network expertise will be used to set up the Moon's first 4G network, connecting two Audi lunar quattro rovers to a base station in the Autonomous Landing and Navigation Module (ALINA). Nokia, through Nokia Bell Labs, will create a space-grade Ultra Compact Network that will be the lightest ever developed - weig... Read More »

Audi Short Film Award for “Solar Walk”

audi (1)

Hungarian director Réka Bucsi from Budapest wins the Audi Short Film Award at the 68th Berlin International Film Festival with her film “Solar Walk”. The 29 year old was able to convince the International Short Film Jury with her virtuoso animation film. It follows the journey of individuals and their creations in space. In its series of sequences and situations, “Solar Walk” recalls the liberating effect of automatic writing which was employed by the surrealists in the 1920s as the basis for a new kind of creativity. This year, the central ... Read More »

The BMW Group at the Mobile World Congress 2018

bmw (1)

Another handy digital service will be introduced in 2018 to further facilitate seamless connectivity. The BMW Digital Key will make it possible to unlock a BMW using a smartphone. What’s more, up to five digital copies of the key can be shared with other users. Widespread connectivity will also be an essential requirement for autonomous driving inthefuture. In view of this, theoutdoor area of the BMW Group stand will feature a BMW i3 in action as part of a showcase designed to demonstrate that autonomous driving (Level 5) is set to become a r... Read More »

Scroll To Top