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BMW PGA Championship: The Masters champion is coming home. Danny Willett and many top stars look forward to ‘The Players’ Flagship’ and Wentworth’s magnificent crowds.


Danny Willett, the newly-crowned Masters champion, will lead a star-studded field at the BMW PGA Championship at Wentworth, on the outskirts of London, from May 24-29. The 28-year-old Englishman, whose first win as a professional came at the 2012 BMW International Open in Cologne, will be playing for one of the European Tour’s most coveted trophies in his first appearance on home soil since his dramatic victory at Augusta National in April. Willett is under no illusions, however, as to the size of the task awaiting him. Among those challengi... Read More »

Bayer and SBM Développement sign agreement for sale of Bayer Garden and Bayer Advanced businesses


Bayer Garden and Bayer Advanced provide innovative home and garden solutions for hobby gardeners and homeowners. SBM is a leader in the home and garden market in France and develops, formulates and produces crop and non-crop solutions for professionals and consumers. “For SBM, the acquisition of the Bayer Garden and Bayer Advanced businesses represents a major milestone in our journey toward global leadership in the consumer home and garden industry,” said Jean-Paul Simmler, chairman of SBM. “We are committed to growing these businesses over... Read More »

Bayer Confirms Preliminary Discussion Regarding Acquisition of Monsanto


The proposed combination would reinforce Bayer as a global innovation-driven Life Science company with leadership positions in its core segments, and would create a leading integrated agriculture business. This statement follows Monsanto’s announcement earlier today regarding a proposal from Bayer. A further statement will be made as appropriate. Bayer: Science For A Better Life Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefi... Read More »

Puma and FC Krasnodar announce partnership

1979_PUMA no1 logo

In addition to producing the playing and training kits for the Krasnodar teams, Krasnodar Academy and School, PUMA has acquired the licensing rights to develop, produce and sell Krasnodar branded merchandise and Sportstyle apparel. PUMA and FC Krasnodar will work together to activate the partnership, through marketing campaigns and consumer activations that target fans across the country. PUMA continues to define itself as the clear number three football brand, with a strong portfolio of clubs and national teams including the 2015/16 Premier Le... Read More »

Rihanna and Puma reveal three new colourways of the sell-out creeper collection for summer


Always bringing her personal touch and creativity to PUMA’s sports-inspired silhouettes, Rihanna continues to collaborate and add edge to classic styles.  For summer, she has created three new executions of the the coveted Creeper. The new drop includes two new premium suede iterations: the luxe Green-Bordeaux Creeper and the stunning Black Satin Creeper featuring an all over black suede with a touch of satin on the formstripe. The newcomer to the range, and third style in the drop, is the Basket Creeper Glo, in an all-white slick, shiny patent... Read More »

UNIVERSUM ranking: Audi is a preferred employer


Audi is highly attractive with its projects for the future, especially for engineering graduates. Four weeks after taking first place in the Trendence survey*, engineering students have now voted Audi as the winner of the UNIVERSUM survey. “The pursuit of innovation is deeply ingrained in our DNA,” explained Antje Maas, Head of Human Resources Marketing at AUDI AG. “Young development engineers can help us to creatively shape the transformation of mobility as well as the modern world of work.” Impressions of the many innovative jobs at Audi are ... Read More »

Audi aims to repeat 24-hour victory at the Nürburgring


No race track in the world is longer and no field, arguably, as large as the one at the Nürburgring. This year, 157 entrants will be in the race. “On the Audi Sport customer racing calendar, the Nürburgring has been a highlight since 2009. There’s no other endurance race in which our GT sports car has been equally successful,” says Chris Reinke, Head of Audi Sport customer racing. Between 2009 and 2011, the Audi R8 LMS won the GT3 class three times in succession and achieved podium places in the overall classification. 2012 and 2014 saw Audi... Read More »

Audi on board with Kieler Woche again in 2016


While the athletes are battling for medals at Kieler Förde, Audi will be bringing the fascination exuded by sailing to shore. This year, the premium brand will again be supporting the “Kieler Woche.TV” channel that captures the thrill of the world’s biggest sailing regatta with presentations of the events, state-of-the-art camera technology and GPS tracking. The primary hub for visitors will be the “Audi Sailing Arena” at the Olympic Marina Schilksee. This is where interviews and award ceremonies will be taking place and, in addition, Audi will... Read More »

New Audi air conditioning filter brings relief to allergy sufferers


A new air conditioning filter will be used in the Audi A1, A3, Q3 and TT model series beginning in June. The new Audi Q2 will be equipped with the filter at market launch. Customers can also have their cars in the respective model series retrofitted with the new filter as part of their regularly scheduled service intervals. The filter is available in two versions, each of which comprises three layers. They work differently, however. What makes them special is the new outer carrier layer, which now features an additional anti-allergen effect.... Read More »

Into the Alps with great momentum: the DTM season continues for BMW Motorsport with two races in Spielberg


The eight BMW drivers are setting their sights high ahead of the second DTM weekend of the 2016 season: Spielberg (AT) hosts races three and four on 21st/22nd May – at what is probably one of the most beautiful circuits in motorsport. Nestled in the Styrian mountains in Austria, the Red Bull Ring is the highest racetrack on the DTM calendar, at almost 700 metres above sea level. It is also up near the top of the popularity ratings among the drivers. A real test for the drivers, and featuring unusually large changes in elevation and gradients... Read More »

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