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Volkswagen to continue support for Formula Student Germany in next racing season

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In future, the company will focus more strongly on the “Driverless” category than has previously been the case in order to bring the innovation areas of electric drive systems and autonomous driving even closer together. At the Hockenheimring, the company also recruits new career entrants. Trainees and interns who were active in Formula Student have repeatedly joined Volkswagen. “The atmosphere at the Hockenheimring was fantastic,” said Prof. Dr. Stefan Gies, Head of the Mid- and Fullsize Series Group at Volkswagen and FSG Patron. “Each of t... Read More »

Equinor extends partnership with The Arctic Race of Norway

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Showcasing Norwegian scenery The Arctic Race of Norway is the northernmost cycling race in the world, created in 2013. The annual event showcases the extraordinary natural beauty of Northern Norway, encourages local and national cooperation, and is a source of pride for Norwegians everywhere. ’The race above the Arctic Circle‘  is now broadcast in 190 countries around the world, by 39 different broadcasters. Reidar Gjærum, senior vice president for Corporate Communication in Equinor, believes that the Arctic Race of Norway is a grea... Read More »

A new way to refuel: Starbucks introduces plant-based Protein Blended Cold Brew

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The latest in Starbucks cold beverage line-up, Protein Blended Cold Brew is made with slow-steeped Starbucks Cold Brew, alternative milk and plant-based proteins for a delicious, non-dairy beverage that’s a good source of protein and keeps you going throughout the day. A Grande (16 fluid ounce) beverage is 270 calories or less and $5.95. This beverage is inspired by our customers’ love for Starbucks Cold Brew and a growing interest in plant-based proteins. Starbucks Cold Brew continues to be a favorite since joining the cold coffee menu in 2015... Read More »

The Coca-Cola Company and BODYARMOR Announce New Strategic Relationship

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The initial investment is uniquely structured to create value for both companies and allow Coca-Cola to increase its ownership stake in the future under defined terms. Financial terms of the agreement were not disclosed. The BODYARMOR investment will be part of the Coca-Cola North America Venturing and Emerging Brands (VEB) investment portfolio. The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of Co-Founder and Chairman Mike Repole and his BODYARMOR mana... Read More »

Daniel Ricciardo joins Renault Sport Formula One Team from 2019

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Twenty-nine-year-old Daniel, who hails from Perth, Australia, joins Renault Sport Formula One Team for the next two seasons. Daniel has secured seven Grands Prix wins and stepped onto the podium 29 times. He is already very familiar with the Renault family, having driven in Renault junior series between 2007 and 2011 and has been powered by Renault engines in F1 since 2014. Jérôme Stoll, President, Renault Sport Racing: Renault decided to come back to Formula One to fight for World Championships. Signing Daniel Ricciardo is a unique oppo... Read More »

DHL supports European Athletics Championships Berlin 2018 as official logistics partner

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"In athletics it's all about maximizing qualities like strength and endurance to achieve overall exceptional performance. We at DHL Trade Fairs & Events can identify with these values as we strive to optimize our efficiency and coordination to provide excellent service. We are proud to support the European Athletics Championships Berlin 2018 with our transport solutions," declares Vincenzo Scrudato, Managing Director, DHL Trade Fairs & Events. About 1,600 athletes from 47 different sports will be competing over six days of competition ... Read More »

More than 3,000 guests attend Drone Racing League event at BMW Welt

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“The drone races certainly provided me and the viewers at BMW Welt with some exciting moments. This is where innovative dynamic performance, fascinating technology and digital connectivity come together. It is a perfect fit for the BMW brand and BMW Welt,” explained Helmut Käs, head of BMW Welt. “By hosting the Drone Racing League Semifinals at BMW Welt, we are introducing our visitors to this exciting trend sport. We provide a great venue for drone racing, just like many other events. BMW Welt is a meeting point for a wide variety of innovativ... Read More »

Renault becomes the official automobile partner of Paris Saint-Germain

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Together, Paris Saint-Germain and Renault will develop large-scale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the striking force of Renault as one of the leading French brands worldwide. The alliance between the two brands will also have a digital focus – an area where both showcase strong creativity. The club is looking forward to surprising its 60 million social media followers with even more engaging online content as a result of the partnership. Marc Armstrong, Director... Read More »

Formula 1: DHL announces design contest for the DHL Fastest Pit Stop Award

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The competition winner will not only see his/her design realized, but will be invited to attend the Formula 1 2018 Etihad Airways Abu Dhabi Grand Prix in person. Since 2015, DHL – as global logistics partner of Formula 1 – has sponsored the DHL Fastest Pit Stop Award, presented to the team with the shortest pit stops and best overall teamwork. “The award honors the pit crew for the tremendous behind-the-scenes contribution they make to the success of their drivers,” says Arjan Sissing, Senior Vice President Corporate Brand Marketing at Deutsch... Read More »

Forbes Releases 15th Annual List Of The World’s Most Valuable Soccer Teams

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Manchester United generated revenues of $737 million during the 2016-17 season and nearly twice as much operating income than any other soccer team. English teams comprise eight of the twenty most valuable teams. “The dominance of English teams on our list is in large part due to the Premier League having the richest broadcasting deals in soccer,” said Mike Ozanian, Assistant Managing Editor at Forbes Media. Manchester United is also by far the most profitable soccer team in the world, posting operating income of $254 million, $160 million m... Read More »

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