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BMW supports Pierre Casiraghi, founder of the Malizia sailing team, and record “round-the-world” sailor Boris Herrmann on their Vendée Globe campaign

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The ‘Malizia’, a racing yacht that measures 60 feet in length, is being optimised for the world’s toughest solo sporting competition, which will take place in November 2020. BMW development engineers have been involved in the identification of areas where the car manufacturer will be able to provide support, in the form of lightweight construction and electric drive expertise for which the visionary BMW i technology provides the basis. “BMW i vehicles and the racing yacht ‘Malizia’ have both pushed the boundaries of physics to near their lim... Read More »

BMW TrackMan Open: Golf in the digital age with a global and innovative competition for everyone.

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“The cooperation between BMW and TrackMan combines the strengths of two technological leaders in their sectors. In the BMW TrackMan Open, we have worked together to develop a digital golf tournament, which adds a fascinating new facet to the world of golf and will play a role in shaping the sport’s future,” said Christian Masanz, Head of BMW Golfsport Marketing. “The BMW TrackMan Open combines high-tech, digitalisation and networking, and allows amateurs and professionals all over the world to take on an entertaining yet demanding challenge. As... Read More »

Vadim Blaustein sheds light on the basics of yacht purchasing

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Vadim Blaustein, a resident of Monaco and an experienced lawyer dealing with numerous yacht purchase and financing transactions, as well as tax planning, tells in this interview what aspiring yacht owners need to know before purchasing the luxury yacht of their dreams. How do you finance buying a super yacht? Vadim Blaustein: There are several ways to finance the purchase of a super yacht. Banks and marine lenders generally provide financing, either via a leasing transaction for a fixed period or via a marine mortgage, registered on a yac... Read More »

Charging to the peak – Volkswagen I.D. R Pikes Peak set for world premier

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When the I.D. R Pikes Peak is presented to the public on 22 April, it will be Volkswagen’s first fully-electric racing car. Up to now, the public has had to be satisfied with high-quality computer sketches for an initial impression of the summiteer for the most famous hill climb in the world. However, the unveiling of the finished prototype is now just around the corner: lightweight construction and aerodynamic perfection contribute to an exciting design, which houses a powerful electric power unit. The I.D. R Pikes Peak will first take its ... Read More »

FedEx announced as sponsor of World Golf Championships-FedEx St. Jude Invitational

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FedEx will assume title sponsorship of the event currently known as the World Golf Championships-Bridgestone Invitational, which has been staged in Akron, Ohio, since 1999. The World Golf Championships consistently attract the most elite and global fields of the year, with 45-50 of the top 50 players in the Official World Golf Ranking teeing it up in the four annual events. With Memphis’ hometown event taking on a new identity as a World Golf Championships event, fans will be treated to the brightest stars in the game like Jordan Spieth, Dus... Read More »

Thirty-year success story to continue: four more years of world-class golf in Germany at the BMW International Open

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“Extending the BMW International Open to 2022 represents a strong commitment to the involvement of BMW in the golfsport in Germany,” says Peter van Binsbergen, Head of Sales and Marketing BMW Germany and Tournament President of the BMW International Open. “Our tournament has been delighting spectators and customers for 30 years. It provides a great stage for BMW and tournament partners to present themselves. The BMW International Open has also become a meeting place for the golf industry. We will continue this success story. We are looking forw... Read More »

New LEED-certified Starbucks a hidden gem in Yosemite National Park

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Now, there’s a one-of-a-kind Starbucks café tucked away in California’s Yosemite National Park, which attracts visitors from around the world. There is no sign on the store's exterior, just the warm glow from floor-to-ceiling windows that beckon visitors like a campfire amongst the towering ponderosa pines and sequoias. The café is part of the new Base Camp Eatery, a remodeled space that occupies the lodge’s old food court in one its original mid-century buildings. The project is a collaboration between the U.S. National Park Service and Ara... Read More »

DHL extends logistics partnership with Formula 1 and strengthens its motor-sports team through integration of specialized provider DOT

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At the beginning of the season, DHL and Formula 1 are announcing an extension of their global partnership, which has existed since 2004. Within the framework of the agreement, DHL remains the Official Logistics Partner and becomes the first official partner of the F1 eSports Series. Other joint initiatives are also planned, including fan festivals in core and growth markets of Formula 1, as well as new digital formats. Furthermore, DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award, two prizes for exceptio... Read More »

Lexus Sport Yacht Concept Honored at Japan International Boat Show

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The one-of-a-kind Lexus Sport Yacht stunned the automotive and yachting worlds when it was revealed in January 2017 at an exclusive media event in Miami by Toyota Motor Corp. president Akio Toyoda along with Yoshihiro Sawa, president of Lexus International, and Shigeki Tomoyama, Toyota Motor Corp. executive vice president with responsibilities including Toyota Marine.The Lexus Sport Yacht concept was conceived by Lexus Design to explore new areas of luxury and active lifestyles.  It was engineered by the Toyota Marine Division and a single runn... Read More »

Design for champions: BMW Motorsport reinterprets traditional BMW M colours for the 2018 season

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Light blue, dark blue and red have always been intrinsically associated with BMW on the motorsport scene. As far back as the 1970s, BMW racing cars tasted success on the international stage with the characteristic striped design. Today, the new BMW M8 GTE is just one of the cars that races with the traditional colours in the new design. Bold, modern shapes are derived from the three bars of the BMW M logo with abstracted, high contrast application for maximum visibility at speed. The livery is linked to architectural elements of the car, suc... Read More »

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