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Media & Social Networks

Rocket fuel’s continued commitment to brand safety takes a big leap forward

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As a co-author of the latest version 2.0 of the guidelines, Rocket Fuel has strengthened its commitment to provide marketers with increased brand safety, placement quality, and accountability. As Mike Zaneis, Executive Vice President and General Counsel, IAB, said, “The more interactive advertising businesses that are certified under the QAG 2.0 program, the closer the industry gets to establishing the kind of high-quality, transparent, and trustworthy marketplace that will drive greater brand dollars to digital. These companies are proving ... Read More »

Aeroflot launches new website version

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The interface was designed according to customers’ wishes. In particular, Aeroflot held several polls via social networks, giving everyone an opportunity to leave comments, suggestions and recommendations on the work of the new website. The new website version is simple and neat, allowing visitors to land on the home page and to learn the structure of the main sections and easily find the necessary information. The new pop-up menu allows our clients to get to most subsections in just one click. Reservation form has also been significantly... Read More »

Through the Google lens: search trends May 16-22

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Winner winner, TV dinner People gave their “w” and “o” keys a workout this week as they turned to search to ask “who won…” in the season finales of reality show competitions “American Idol,” “The Voice” and “Dancing with the Stars.” After Josh Kaufman won "The Voice," many searched to watch some of Kaufman’s past performances on the show, like [stay with me]. Meanwhile on “Dancing with the Stars,” searches for ice dancer [meryl davis] were almost as high this past week as in February, when she won an Olympic medal in Sochi. Fans of Davis looke... Read More »

Amazon’s first original kids series Tumble Leaf now available on prime instant video

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Created by Drew Hodges (Saturday Night Live, Community), Tumble Leaf features voice work from newcomers Christopher Downs as “Fig,” Landon Clay as “Hedge,” Addie Zintel as “Pine,” Brooke Wolloff as “Maple” and Gary Littman as “Ginkgo.” “Drew and I have been counting down the days until we could share Fig and his wild adventures with the rest of the world,” said Kelli Bixler, Tumble Leaf Executive Producer of Bix Pix Entertainment. “Amazon Studios provided us with the opportunity to use our creativity to develop a series for kids that helps n... Read More »

GfK: Media brands increase reach by 66 percent via mobile devices

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The reach figures published today by VINEX, PMA and GfK for mobile and regular websites and apps indicate that the average cross platform reach of a top-50 brand – across PCs, smartphones and tablet computers – amounts to 15.7 percent. Without the mobile share of smartphones and tablets, this reach would be 9.4 percent. In other words, adding mobile devices to the mix of measured channels results in a 66 percent increase. The average collective reach of top-50 brands is exactly the same for smartphones as it is for tablets – namely 4.4 perce... Read More »

Fair access to fibre backhaul needed to ensure competition in European mobile market

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The report comes as the European Commission revises the list of markets that it regulates at European level to ensure fair competition. Currently, the market for broadband access does not consider the need of mobile operators for access to fibre links that carry mobile traffic from base stations back to the core network. This need is accelerating as 4G/LTE traffic grows in line with consumer demand for high-speed services and places strain on existing backhaul technologies. Access to fibre close to base stations is predominantly controlled b... Read More »

TV as you’ve never experienced it before: Verizon brings FiOS Quantum TV service to Richmond Area

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The new service provides more choices and control, including the ability to record up to 12 shows at once; pause and rewind live TV on any TV in the home; and store up to 200 hours of HD programs. This advanced TV-entertainment experience -- which was launched today (May 20) in the Richmond area, along with parts of Maryland, Washington, D.C., northern Virginia and Hampton Roads -- is enabled by enhanced DVR control and storage. With FiOS Quantum TV’s Premium DVR Service tier, customers can record up to 12 shows simultaneously, eliminating w... Read More »

HBO programming including the Sopranos, Boardwalk empire, True blood, The wire, Deadwood, Six feet under, Big love, Tome and more, now available on Prime Instant Video

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All seasons of revered classics such as The Sopranos, The Wire, Deadwood, Rome and Six Feet Under, and of recent favorites such as Eastbound & Down, Enlightened and Flight of the Conchords Select seasons of current series such as True Blood, Boardwalk Empire and Treme Epic miniseries, including Band of Brothers, The Pacific, John Adams, Parade’s End and Angels in America Hit original movies like Mary and Martha, Temple Grandin and You Don’t Know Jack Hilarious original comedy specials from Louis CK, Ellen DeGeneres, Lewis Black and ... Read More »

Tv as you’ve never experienced it before: Verizon brings FIOS Quantum tv service to Hampton roads

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The new service provides more choices and control, including the ability to record up to 12 shows at once; pause and rewind live TV on any TV in the home; and store up to 200 hours of HD programs. This advanced TV-entertainment experience -- which was launched today (May 20) in the Hampton Roads area, along with parts of Maryland, Washington, D.C., northern Virginia and the Richmond area -- is enabled by enhanced DVR control and storage. With FiOS Quantum TV’s Premium DVR Service tier, customers can record up to 12 shows simultaneously, elim... Read More »

Citigroup CFO John Gerspach to present at the Deutsche Bank 2014 Global financial services investor conference

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John Gerspach, Chief Financial Officer of Citigroup, will present at the Deutsche Bank 2014 Global Financial Services Investor Conference on Tuesday, May 27, 2014. The presentation is expected to begin at approximately 1 p.m. (Eastern). A live webcast and presentation materials will be available at www.citigroup.com/citi/investor. A replay and transcript of the webcast will be available shortly after the event. ... Read More »

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