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Media & Social Networks

Heineken ‘Cities of the World’ campaign to inspire new worldly adventures

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The latest TVC, 'The City', is the seventh film in 'The Legends' series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit street... Read More »

Publicis and Omnicom agree to terminate proposed merger of equals

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The parties have released each other from all obligations with respect tothe proposed transaction, and no termination fees will be payable by either party. This decision was unanimously approved by the Management Board and the Supervisory Board ofPublicis Groupe and the Board of Directors of Omnicom Group. In a joint statement, Maurice Lévy, Chairman and Chief Executive Officer of Publicis Groupe, and John Wren, President and Chief Executive Officer of Omnicom Group, stated: "The challenges that still remained to be overcome, in addition to ... Read More »

Supervisory board

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The Supervisory Board examined the recommendation of the Management Board, which has unanimously voted to terminate the proposed merger of equals between Publicis Groupe and Omnicom Group, in view of the difficulties remaining to be overcome to complete the merger of equals and the increasing uncertainties associated with the slow pace of progress. The Supervisory Board noted the possibility to terminate the proposed merger by mutual agreement of both parties and the decision adopted by the Board of Directors of Omnicom Group in this respect. O... Read More »

Rocket Fuel CEO to give keynote address at credit suisse disruptive technology conference

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In his keynote address, John will discuss topics such as the key role that artificial intelligence plays in changing the face of digital advertising and the opportunity for AI to expand the landscape of the technology industry. The 3rd Annual Disruptive Technology Conference will be held at the Ritz Carlton in San Francisco, CA on Wednesday, May 14, 2014. The conference will emphasize big data, cloud and next gen enterprise infrastructure and will host investors and industry leaders that are disrupting markets across the technology industry.... Read More »

BabyFirst teams with AT&T u-verse tv to launch interactive child app exclusive to AT&T u-verse subscribers

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BabyFirst and AT&T today announced the launch of this magical child development app exclusively for U-verse TV subscribers. BabyFirst’s U-verse App is advanced and engaging, letting kids and their parents create their own TV experience. The app helps introduce growing children to colors, animals, shapes and enhances hand-eye coordination. It was developed by child development experts and professionally tested by a discerning clientele: babies and toddlers. “We are excited to bring to AT&T U-verse families a truly state-of-the-art ... Read More »

Leave your plastic cards at home with new service for the Vodafone mobile wallet

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Vodafone signed an agreement with Austrian software company, Bluesource, to provide a Vodafone Wallet version of its ‘mobile-pocket’ app - one of the largest and most popular customer cards and shopping apps in Europe. This service is free of charge to use and will sit within the Vodafone mobile wallet. It will be progressively rolled out in countries where Vodafone has already launched its mobile wallet, starting in Germany, the Netherlands and Spain from this month with other countries expected to follow during this year. The app, which ha... Read More »

Airbus Defence and Space launches new global on board Service Partner Alliance for high quality VSAT service around the world

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Airbus Defence and Space has launched its new Global Field-Service Alliance (GFSA). The alliance is designed to ensure fast, professional and cost-effective VSAT (Very Small Aperture Terminal) installation and service support for maritime VSAT satellite service providers. The objective of the GFSA is to bring together expertise of maritime field installation and equipment to enable 24/7 installations and maintenance in major ports around the world, ensuring new levels of service response and quality for ship owners. Upon launch of the GFSA, ... Read More »

AT Internet launches its TV Tracking offer to measure ‘drive-to-web’ performance

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Driven by these insights, the French analytics group has built its TV Tracking solution around 3 objectives: Precise measurement of return on advertising spend (ROAS), Advanced knowledge of audiences for better socio-demographic targeting, Synchronization and optimisation of cross-media campaigns Jean-Baptiste Roux, VP of Sales at AT Internet, says: “The ability to measure drive-to-web will prove significantly useful for advertisers on the eve of massive sporting events like the World Cup in Brazil, and far beyond as well. This dri... Read More »

Leading electronic dance music act creates first orchestra of phones

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Electronic dance music act Booka Shade will create its first orchestra of phones when it invites 600 revellers to raise their smartphones into the air to project sounds and colours during a performance in Berlin on 9 May. Each smartphone at the gig at Umspannwerk will be controlled by the dance music duo live on stage, creating a visual and musical spectacle that will enable fans to become part of the performance. The interactive gig will rely on actual audience phones. Cues on big screens around the venue will tell the audience when to hit ... Read More »

Global cost of data breach increases by 15 percent, according to Ponemon Institute

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The ninth annual study involved the collection of detailed information about the financial consequences of a data breach. For purposes of this research, a data breach occurs when sensitive, protected or confidential data is lost or stolen and put at risk. Ponemon Institute conducted 1,690 interviews with IT, compliance and information security practitioners representing 314 organizations in the following 10 countries: United States, United Kingdom, Germany, Australia, France, Brazil, Japan, Italy, India and, for the first time, the Arabian regi... Read More »

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