Wednesday, March 21, 2018
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Media & Social Networks

Testing New Tools and Experiences for Creators


We’ve been working closely with creators to understand what they need to be successful on Facebook. To support them, we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook. We’re already investing deeply in these areas — like with the Facebook Creator app and Facebook for Creators site we introduced last year. In the coming months, we’ll be testing a range of new tools for creators. We’re still in an experimental phase and will be iterating on these tests in the coming... Read More »

An advertising ecosystem that works for everyone

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We removed 100 bad ads per second In 2017, we took down more than 3.2 billion ads that violated our advertising policies. That’s more than 100 bad ads per second! This means we’re able to block the majority of bad ad experiences, like malvertising and phishing scams, before the scams impact people. We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, we removed 66 million “trick-to-click” ads as well as 48 million ads that were attempting to get... Read More »

Apple to acquire digital magazine service Texture

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Texture brings over 200 of the world’s best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests. “We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We are committed to quality journali... Read More »

Madeleine Persson appointed as Sweden’s most powerful female director

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The award for Sweden´s most powerful directors is a prestigious award that focuses on lifting women in business. As Managing Director for H&M, Madeleine´s main responsibilities are design, assortment and buying, store development and marketing. “Everything starts with the customer and my competence lies within creating a great customer offering. I am confident that we can turn these setbacks around since retail is easy to change and our prime goal is to make our customers happy” Madeleine Persson, Managing Director H&M. ... Read More »

Forbes’ 32nd Annual World’s Billionaires Issue


Centi-billionaire Jeff Bezos seizes the top spot for the first time. Bezos has a fortune of $112 billion, up $39.2 billion from 2017, the biggest one-year gain ever. Bill Gates, who has been the richest person in the world for 18 of the past 24 years, drops to No. 2 on the Forbes billionaires list. Gates has a fortune of $90 billion, up from $86 billion last year. This is the biggest gap (in dollars) between the top 2 spots since 2001. Warren Buffett, worth $84 billion, falls to the No. 3 spot. His net worth increased from $75.6 billion in 2017... Read More »

Volkswagen Newsroom App as a mobile work-place for journalists

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A feature especially useful for journalists: The Media category contains all of the contacts relevant for press work in the communications departments of the Group and brands. All of the contacts are listed with their picture, job title and contact data. The section also offers a clearly laid out media library with numerous background reports to assist with research. An events calendar is also integrated in the app. It provides an overview of events with a brief description of their content. The app also provides a wide range of other practi... Read More » relaunch: The new digital home of the BMW brand. BMW upgrades central website to a unique and modern storytelling experience

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New content, new formats The new is designed to address a broad audience and serves as the central access point for a wide range of different topics from the world of BMW and beyond. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. There is plenty to explore: articles on electro-mobility, car-sharing and autonomous driving alternate with interesting and entertaining content about urban... Read More »

Newsroom placements for students across Europe


This year we’re offering placements across 10 countries. For the first time, news publishers in Belgium and the Netherlands will be taking part—the Fellowship will open here soon—and each of will offer new opportunities for students to gain valuable experience. Applications are open in the following european countries: Austria, Ireland, Finland, France, Germany, Sweden, Switzerland, and the UK. Country-specific applications can be found on the News Lab website. In the coming weeks, the participating newsrooms will select their preferred c... Read More »

Bringing online safety education programs to UK schools

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Last year, we surveyed more than 200 teachers in the UK to learn about their experience with online safety in the classroom. We found that teachers believe children should start learning about online safety at age seven, and 99% of the teachers we spoke to felt that online safety should be part of the curriculum. More than one in three teachers also reported that they’d witnessed an online safety incident (sharing personal information or cyberbullying, for example) in their classroom. However, the majority of the teachers we spoke to said th... Read More »

Partnering with the mobile industry to connect people and businesses with RCS

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Rich messaging for brands Last year we created an Early Access Program to make it easier for brands to start participating in RCS business messaging (the mobile industry's term for rich business-to-consumer messages). Today companies across food, travel, retail and delivery services in the U.S. and Mexico are starting to have better conversations with their customers using RCS as part of our Early Access Program. With RCS, businesses can send more useful and interactive messages to their customers. This means, for example, that a retailer... Read More »

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