- H&M is thrilled to announce British singer-songwriter Izzy Bizu as the new face of H&M Divided Music’s global campaign. Alongside the images and the capsule collection of preppy separates with feminine touches, a film will feature an exclusive version of Izzy’s song “Someone that Loves You”. The collection and campaign will launch mid-August in selected stores and online at hm.com.
For the campaign film, Izzy’s new version of “Someone that Loves You” has been made in collaboration with a well-known guest artist who can also be heard on the track. The exclusive song will not only be featured in the global H&M Divided Music campaign film but also on hm.com and played in H&M stores around the world.
“It was a pleasure to collaborate with H&M on this campaign with such a wonderful crew. I really love the collection and look forward to wearing it!” says Izzy Bizu.
“Not only does Izzy have a beautiful voice, but her personality is fun, feisty and down-to-earth, which makes her the ideal frontwoman for this H&M Divided Music collection. The preppy pieces have that flirty, feminine edge, which feels cheerful and most importantly, looks modern,” says Pernilla Wohlfahrt, H&M’s Design Director.