- The BMW Group is stepping up the pace in its drive to shape tomorrow's mobility. Two years after the launch of Strategy NUMBER ONE > NEXT, the BMW Group intends to increase upfront expenditure on research and development to an all-time high in 2018, while at the same time remaining steadily on course for a ninth record-breaking year in succession through profitable, sustainable growth.
“Our industry is currently experiencing a phase of unprecedented technological change. At the same time, however, it needs to cope with the challenge of present-day volatilities. At the BMW Group, we think in terms of opportunities and follow a clear strategy. Because the future of mobility is created today. We are stepping up the pace in 2018 and targeting our ninth successive record year,” stated Harald Krüger, Chairman of the Board of Management of BMW AG in Munich on Wednesday.
Despite major changes impacting the mobility sector, the one constant factorinfluencing the company’s strategic decisions is fulfilling the needs of its customers. “Their passion and excitement is at the core of our growth strategy,” emphasised Krüger. “That is why the BMW Group offers a unique range of products (from the BMW i3 to the Rolls-Royce Phantom) and services (from customised financing to intelligent mobility services), all of which contribute towards making our customers’ lives easier. With this point in mind, we are on our way to becoming a customer-focused mobility and high-tech company.”
In 2018, the broadest product initiative ever undertaken by the BMW Group continues: With the market launch of the BMW X2 in March, the ramping up of the BMW X3 at three production sites and the new generation of the BMW X4, 2018 is sure to go down as the “Year of X” for the world’s largest manufacturer of premium vehicles. “We are bringing out completely new models and introducing a new design language for the whole product range. This is our recipe to ensure that the BMW brand regains pole position in the premium segment by 2020,” Krüger stated. “We gave the public a taste of these developments with the unveiling of the BMW Concept M8 Gran Coupé at the Geneva Motor Show and the series version will be presented in 2019.”