- Atkins Nutritionals, Inc. is introducing its first lifestyle product line – Atkins® Lift – comprised of protein bars and drinks for consumers who want energy from snacks that are packed with whey protein and low in sugar and net carbs.
The Atkins Lift protein bars are made with high-quality whey protein, are gluten-free and come in four flavors: salted caramel crunch, chocolate chip cookie dough, peanut butter chocolate chip and chocolate brownie with almonds. The bars range from 20 to 21 grams of whey protein and contain three grams of sugar and four-five grams of net carbs.
The Atkins Lift protein drinks come in three flavors: berry, orange and lemon. Each beverage has 20 grams of whey protein, zero grams of sugar, and 90-100 calories in a 16.9-ounce bottle with no artificial colors or flavors.
“The Atkins Lift protein line is our expansion beyond the weight-loss category, to reach a broader group of health-conscious individuals. We know that many consumers are looking for low-carb snack and beverage options for steady energy because it’s a better way to eat,” said Joseph Scalzo, president and chief executive officer, Atkins Nutritionals, Inc. “Atkins Lift protein bars and drinks are our solution for consumers who are focused on fueling their bodies with high-quality whey protein while keeping carbs and sugar in check.”
About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is the leading low-carb program for consumers looking to achieve a healthy lifestyle. From weight loss and maintenance to improved overall health, Atkins offers the tools and education needed to help consumers eat a balanced diet with reduced levels of refined carbohydrates and added sugars, and rich in protein, fiber, fruits, vegetables and good fats. Its extended portfolio of products, ranging from frozen meals and nutrition bars to shakes and snacks, provide convenient low-carb solutions to help the body burn more fat and work more efficiently, while keeping consumers satisfied and energetic.
Backed by more than 80 published scientific studies and consumer success stories, Atkins is a long-term, well-balanced program that appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at Atkins.com and in more than 50,000 locations throughout the U.S. and internationally.