- WHY IT MATTERS TO YOU If you're in the market for a new smartwatch, Armani's latest device is fashionable and high-powered. Fashion brands are increasingly moving into the smartwatch space. Armani, which is owned by Fossil, first did so with the Emporio Armani EA Connected Watch, however that device was more of a hybrid watch. Now, the company is back with a full-fledged touchscreen smartwatch.
- Fossil Group
The watch is part of Fossil’s effort to launch 300 new smartwatches this year and it will be available through the Armani website starting on September 24. It was first announced at the Milan Fashion Week and while we do not yet know how much it will cost, it will likely come in at slightly more than its $375 hybrid devices.
Like other smartwatches, the new device will boast a selection of custom-built Armani watch faces, and Armani will also offer eight watch bands, which are interchangeable. That is a nice feature for those that might want to use the watch with different outfits or have different colors for different situations.
As mentioned, Fossil is attempting to launch a few hundred new smartwatches this year, both through the Fossil brand and through its sub-brands — like Armani, Michael Kors, Diesel, and so on. So far, it is hovering somewhere around the 100 mark, but it is showing no signs of slowing down. It os important to note that not all of these watches will be Android Wear smartwatches — many will be hybrid devices.