- Long associated with the “make do and mend” generation that grew up in the austere Second World War era, crafting might seem old hat in 2017.
In an age of Snapchat, virtual reality headsets and Instagram influencers, you could be forgiven for wondering if knitting, embroidery and pottery were set to die out with their older participants.
In fact, the industry is in rude health. According to government statistics, crafts were the fastest growing component of Britain’s heralded creative industries in 2016, up 44pc on 2010 and contributing £420m of gross value added to the economy.
That might be peanuts compared to the music or film industries, but the numbers are going in the right direction.